CVCC Small Business Center: Building a Professional LinkedIn Profile - Online 3-5-2024

Welcome to 'Building a Professional LinkedIn Profile' – your gateway to mastering LinkedIn, the world's premier professional networking platform. As of December 2023, LinkedIn boasts nearly 1 billion members, yet many profiles lack strategic focus and clarity. This course is tailored to transform your LinkedIn presence. We delve into the art of crafting a profile with precision and purpose, emphasizing the use of targeted keywords, phrases, and compelling narratives that resonate with your desired audience. Our aim is to elevate your profile above your peers and competitors, turning your LinkedIn account into a powerful business and/or career journey tool. Whether you're seeking career advancement, networking opportunities, or business growth, a well-crafted LinkedIn profile is an indispensable asset in the modern professional landscape. Join us to unlock the full potential of a Professional LinkedIn Profile and start creating tangible business value today! This session will be rich in Q&A opportunities. Course Learning Objectives: 1. Grasp the Significance of a Professional LinkedIn Profile: Gain insights into why a well- crafted LinkedIn profile is crucial in the contemporary business arena. 2. Master the use of Keywords: Acquire knowledge about identifying and effectively using your most important keywords for maximum impact. 3. Identify Your Target Audience: Start to gain a clear understanding of who your most important viewers are on LinkedIn. 4. Explore Key LinkedIn Profile Sections: Get an introduction to the 12 essential areas of your LinkedIn profile and learn the best practices for completing them effectively. 5. Enhance Keyword Richness: Learn techniques to assess and improve the keyword density in your LinkedIn profile, ensuring greater visibility and relevance.

Speaker(s): Teddy Burriss, Burriss Consulting